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National Broadband Network (NBNco)

Senior UX Architect

Used and Promoted Excellence in Human-centered Design within the Service Portal team lead by Emad AL Hajjeh.

(The #1 Agile Delivery Team at NBNco)
  • Creating Harmony between User Needs, Business Requirements & Technical Limitations while delivering on-time and within budget.
  • Working closely with Business Analysts, Solution Architects & Key Stakeholders to conduct Research, Ideation, Design & Validation for multiple platforms.
  • Planning and undertaking the User Research & Usability Studies required to produce related artefacts.
  • Identification and maintenance of a diverse User Persona Set.
  • Producing Consumer Journey Maps, User Stories, Ecosystem Maps, Competitive Audits, Wireframes & Defining Value Propositions.
  • Developing & Validating interactive Prototypes.
  • Active in mentoring other UX designers & supporting Human-centered Design (HcD) principles within the organisation.
  • Promoting internal workplace culture & Design Thinking principles.

Reporting to UX Lead Patrick Tam.
Also reported to UX Practice Manager Ulla Yip and UX Lead Leonardo Burlamaqui on different projects.

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