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Skills

10 years of experience in the web industry covering facets including project management, design and development, user experience, online marketing and data-driven consumer behavioural analysis.

Design, UX/UI, Online Marketing

  • Excellent knowledge in creating concepts andamp; wireframes for design andamp; UX/UI projects using Balsamiq andamp; Axure.
  • Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience.
  • Execute all visual design stages from concept to final hand-off to development.
  • Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks.
  • Create wireframes, storyboards, user flows, process flows & site maps to effectively communicate interaction and design ideas.
  • Present and defend designs and key milestone deliverables to peers and executive level stakeholders.
  • Conduct user research & evaluate user feedback.
  • Establish and promote design guidelines, best practices and standards.
  • Experience with Conversion Optimisation andamp; setting up A/B andamp; Multivariate Testing through Omniture Testandamp;Target (2 years).
  • Experience in coaching, training andamp; team development
  • Excellent knowledge of Adobe Creative Suite (6 years).
  • Experience in developing andamp; managing email marketing campaigns.
  • Experienced in multi-channel social media deployment andamp; integration.
  • Experience with online analytics andamp; reporting tools such as Google Analytics (2 years)
    andamp; Adobe Site Catalyst (1 year).
  • Excellent knowledge of Search Engine Optimisation (2 years).
  • Excellent knowledge of Accessibility issues andamp; requirements.

Project Management

  • Deep understanding of Agile project management methodology.
  • Experience in deploying and utilising Project management software including Trello, Basecamp, Atlassian JIRA andamp; ProofHub.
  • Experience coordinating project resources, team members, and suppliers.
  • Experience managing day-to-day operational aspects including budget, deliverables andamp; timeframes.
  • Experience in creating andamp; executing project work plans and revising as appropriate to meet changing needs andamp; requirements.
  • Experience creating rich project specifications andamp; documentation.
  • Experience managing stakeholders, vendor relationships andamp; strategic partnerships.
  • Experience implementing quality assurance procedures.
  • Excellent people skills andamp; collaborative attitude.

Development

  • Excellent knowledge of HTML, CSS (9 years).
  • Experienced in using front-end frameworks such as Bootstrap and HTML5 Boilerplate.
  • Experience using PHP (1 year), MySQL (1 year), Javascript (3 years), jQuery andamp; jQuery Mobile (8 months),
  • JSP (6 months) and AJAX (6 months).
  • Experience with DNN (DotNetNuke).
  • Knowledge of W3C Compliance andamp; code validation.
  • Experience using CMS such as Joomla (1 year), Wordpress (3 years) andamp; OpenCMS (1 year).
  • Experience working with Responsive Design techniques (1 year).
  • Experience in dealing with cross-browser andamp; cross-device compatibility issues.
  • Excellent knowledge of design, layout andamp; accessibility principles.

Experience

NBNco

Senior User Experience Architect

Mar 2016 – Oct 2016
  • Working closely with Business Analysts and Solution Architects to align business requirements with technical feasibility and customer needs.
  • Managing stakeholder expectations and responsibilities to ensure smooth project delivery.
  • Producing all relevant UX/UI artefacts including journeys, personas, ecosystem maps and wireframes.
  • Planning and conducting research groups with end-users and key stakeholders.
  • 2IC (2nd In Charge) to UX Lead
  • Active in mentoring other UX designers.
  • Promoting organisation culture and design thinking principles.
  • Technologies used: Adobe Creative Suite CS5, Axure, Balsamiq, Trello, Atlassian Suite, Invision
Westpac Bank

Senior User Experience Architect

Jul 2015 – Feb 2016
  • Successfully delivered 4 projects in an 8 month time-frame including a home loan negotiation tool responsible for pricing billions of dollars in home loans.
  • Planning and undertaking the research usability studies and producing related artefacts through focus groups.
  • Identification and maintenance of a diverse user personas set.
  • Producing Consumer Journey Maps, User Stories, Personas, Ecosystem Maps, Competitive Audits and Defining Value Propositions.
  • Sketching design concepts and producing Wireframes to present to relevant stakeholders.
  • Developing interactive prototypes in Axure and other software.
  • Consolidating user requirements, business requirements and technical limitations while delivering on-time and within budget.
  • Technologies used: Adobe Creative Suite CS5, Axure, Balsamiq, Trello, Invision
Dan Murphy's (Woolworths)

UX/UI Designer

Dec 2013 – Jan 2015
  • Managed designers, developers, content writers and campaign managers to work alongside me to assist with digital projects.
  • Setup and Streamlined workflows by implementing project management systems and getting onboard the development and marketing teams.
  • Managing stakeholder expectations and responsibilities to ensure smooth project delivery.
  • Leading conceptualisation, visual design and code development for major campaigns including Johnnie Walker, Penfolds, and Glengoyne.
  • Designing wireframes, UX and IA concepts and presenting them to relevant stakeholders.
  • Assisting the development team in back-end troubleshooting.
  • Management, development and design of key landing pages including the Dan Murphy’s App Landing Page.
  • Working with my team to ensure deliverability on all online banners and social media posts.
  • Technologies used: Adobe Creative Suite CS5, jQuery, jQuery Mobile, Google Analytics, Javascript, Trello
Kyro Media (Design/Development Agency)

Freelance Web Designer/Developer (Self Employed)

Jan 2013 – Present
  • Ran the entire customer connect, consultation, design, development, quality assurance and delivery processes.
  • Designed site concepts and presented them to clients.
  • Designed Web and Print Media.
  • Developed/Coded site concepts and delivered them to clients.
  • Technologies used: jQuery, jQuery Mobile, Adobe Creative Suite CS5, Google Analytics, PHP, MySQL, Javascript, Wordpress, Joomla, Magento, OpenCart, OsCommerce, WooCommerce.
Netregistry Pty Ltd

UX/UI Specialist

Jul 2012 – Dec 2012
  • Designing wireframes, UX and IA concepts and presenting them to relevant stakeholders.
  • Managing stakeholder expectations and responsibilities to ensure smooth project delivery.
  • Managed designers, developers, content writers and campaign managers to work alongside me to assist with digital projects.
  • Technologies used: DotNetNuke, ElcomCMS, Google Analytics and Adobe Creative Suite CS5.
Multibase WebAustralis Pty Ltd

Web Developer/Designer

Feb 2012 – Jul 2012
  • Design, development and maintenance of customer websites.
  • Designing wireframes, UX and IA concepts and presenting them to relevant stakeholders.
  • Dealing directly with clients to troubleshoot and support raised issues.
  • Attending conferences such as CeBIT on behalf of the company.
  • Designing physical objects used for marketing such as customized USB sticks and print media.
  • Involved in designing the interface to an iOS application we’re in the process to launching.
  • Managing stakeholder expectations and responsibilities to ensure smooth project delivery.
  • Managing relationships and projects with multiple external agencies.
  • Technologies used: DotNetNuke, ElcomCMS, Google Analytics and Adobe Creative Suite CS5.
Virgin Money

Digital Producer

Nov 2010 – Nov 2011
  • Design and development of landing pages, eDMs, website frontend development and digital banners.
  • Designing wireframes, UX and IA concepts and presenting them to relevant stakeholders.
  • Setting timeframes and deployment plans for digital projects.
  • Managing stakeholder expectations and responsibilities to ensure smooth project delivery.
  • Managing relationships and projects with multiple external agencies.
  • Setting up A/B and Multivariate testing using Omniture TestandTarget.
  • Training and mentoring new team members.
  • Technologies used: OpenCMS, Omniture SiteCatalyst, Omniture TestandTarget, Atlassian JIRA, ClickDensity, Epsilon DreamMail, jQuery Mobile, JSP, Google Analytics and Adobe Creative Suite CS5.
Optus

Mobile Technical Support Consultant

Nov 2008 – Apr 2010
  • Answering all inbound customer contact on the support system.
  • Provided 1st level technical support on Optus mobile handsets and network related issues.
  • Troubleshooting, researching error database, delivering hotfixes, communicating with other departments and other responsibilities.
  • Provided sales information on Optus products.
Datacom Connect

Customer Service and Tech Support Agent.

Feb 2008 – Aug 2008
  • Answering all inbound customer contact on the support system.
  • Provided 1st level technical support on Microsoft products.
  • Troubleshooting, researching error database, delivering hotfixes, communicating with other departments and other responsibilities.
  • Provided sales information on Microsoft products.

Portfolio

Featured works and projects

Over the past 10 years I've had the great privilege of working with some of Australia's best brands on many campaigns and projects, here are some of my most recent works.



Interface Taste and Ideas

The below section is only a mood board to reflect my design aesthetic and a place to archive great UX/UI ideas from around the internet.

Kyrillos Samaan

UX/UI
Design/Development
Analytics
Research
Project Management